Leading design into new territory

Design Leader • Product Strategy • AI Leadership

I've spent two decades taking teams into the unknown. Building new categories, entering unfamiliar markets, turning ambiguity into products that work.

From founding designer at Hero through its $160M acquisition to leading design at Klarna. I've worked across connectivity, design systems, and ecommerce at scale.

Klarna Mobile

Klarna Mobile

Klarna Design System

Klarna Design System

Hero

Hero

How I work

Striking a balance.

Behind every great product is a clear vision, creative energy and a flexible mindset. I focus on staying true to what customers need while remaining open to how we get there.

Product Strategy

I define what to build by understanding what customers actually need and why existing solutions miss the mark, finding the signal in all the product noise.

Product Strategy

I define what to build by understanding what customers actually need and why existing solutions miss the mark, finding the signal in all the product noise.

Team Building

Whether growing teams or developing the people you have, I optimise for energy and cultivating diverse instincts. From mentoring and leading by example to hiring into unknown domains and disciplines.

Team Building

Whether growing teams or developing the people you have, I optimise for energy and cultivating diverse instincts. From mentoring and leading by example to hiring into unknown domains and disciplines.

Integrated AI

I use AI where it accelerates value, not where it replaces judgment. Research synthesis, agentic prototyping, production handoff. Whatever helps teams ship faster without losing quality or strategic thinking.

Integrated AI

I use AI where it accelerates value, not where it replaces judgment. Research synthesis, agentic prototyping, production handoff. Whatever helps teams ship faster without losing quality or strategic thinking.

Cross-functional Leadership

Most product failures aren't design problems. They're alignment problems. I turn early traction into sustained buy-in across product, engineering, brand, and business.

Cross-functional Leadership

Most product failures aren't design problems. They're alignment problems. I turn early traction into sustained buy-in across product, engineering, brand, and business.

About me

Two decades in design has taught me first and foremost to listen. As a designer, musician, and parent, I'm always seeking that moment of connection and understanding.

Two decades in design has taught me first and foremost to listen. As a designer, musician, and parent, I'm always seeking that moment of connection and understanding.

Let's work together

London & Hampshire, UK

hey@jamierussell.io